This spring, the BP oil spill caused environmental devastation of epic proportion in the Gulf Coast.
It also brought record breaking traffic to Seattle online environmental publication Grist.
Grist saw its highest readership numbers yet in the first half of this year. For January through June, site visits were up 30 percent over the same period in 2009. Grist now attracts an average of 800,000 unique visitors each month from readers around the country.
Rebecca Farwell, Grist’s general manager, said the site’s oil spill stories were among the most clicked on this spring, and the content was in turn picked up by a number of other national sites.
“The oil spill definitely had an impact,” Farwell said. “People are really passionate about it.”
Grist wasn&...
